Micky (Muktesh) Pant talks about marketing, Reebok's Terry Tate advertisement for Super Bowl 2003, and his mother Shivani, a noted Hindi writer, who passed away in March 2003.

Micky grew up in Nainital in Uttaranchal. After graduating with an MTech in Chemical Engineering from IIT-Kanpur, Micky joined Hindustan Levers in 1976, and has spent 30 years in marketing. He helped found Reeboks' India office, and eventually became the Chief Marketing Officer of Reebok. And it was as CMO of Reebok that Micky became well-known for the Terry Tate linebacker advertisement for Super bowl 2003. The success of the advertisement propelled Micky into the spotlight.

Recently, Micky joined as CMO of Yum! Brands, Inc. the world's largest restaurant company with 35,000 restaurants.

More about the Interviewee
Micky is an avid jogger, and it was his interest in jogging that landed his job at Reebok. He was employee number one at Reebok, India, and helped build the company and its brand in India.

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